FZN Nutrition
Lab-tested supplements, online with intent.
FZN Nutrition manufactures lab-tested supplements in India under FSSAI compliance. They wanted a storefront that read as trustworthy at first glance — no gimmicks, just clear product cards, transparent compliance and a checkout that didn't get in the way of repeat buyers.
Before we touched a screen.
Supplement shoppers in India are cautious. They want lab results, batch info and ingredient clarity before they'll buy. Most D2C templates bury all of that behind a generic e-commerce flow. FZN needed a storefront that earned trust on the first scroll, while still moving fast on launch and operations.
Four steps, told plainly.
- 01
Productised the storefront stack as Store Axis — a Next.js template tuned for supplement D2C, so we don't rebuild commerce primitives for every brand.
- 02
Designed product cards that lead with goal, ingredients and lab provenance, with FSSAI-aware copy baked in.
- 03
Built a single-page checkout that holds UPI, cards and COD, with free-shipping rules above ₹2000.
- 04
Wired catalog, orders and promotions into one admin so the FZN team operates the store without a developer in the loop.
What changed, in the end.
FZN Nutrition is live with a storefront that reads as a serious brand from the first scroll. Repeat buyers complete checkout without friction, the team manages catalog and orders from one place, and the Store Axis spine is ready to carry the next brand without rebuilding the stack.
Capabilities delivered
- Goal-led product cards
- Lab-result visibility
- Single-page checkout
- UPI + cards + COD
- Promotion engine
- Operations admin
Stack we used
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